Study of the tractor and agricultural machinery market and its impact on the automation of agricultural operations

Abstract

Automating agricultural processes is the best way to improve and increase agricultural production in terms of quantity and quality The tractor and agricultural machinery market should work on introducing agricultural automation for sustainable development in the agricultural sector, The study aims to define agricultural automation and its importance in the application of automated agriculture, In addition to knowing the extent to which the tractor and agricultural machinery market keeps pace with achieving comprehensive automation of all agricultural operations, The study was conducted through a questionnaire prepared for this purpose and distributed to companies and shops importing and selling agricultural machinery and equipment, The results indicated that the growth witnessed by the agricultural machinery and equipment market in the study area was limited at 58%, 75% of the sample indicated that the demand rate for agricultural machinery and equipment in the market was averageThere is a need to introduce new products in the market 94%, and 50% have no difficulties in marketing, and 44% have no problems meeting market demand. Digital marketing via the Internet is 34% ahead of other advertising methods, It was found that 77% of the financing of agricultural companies is private financing from the owners of these companies. One of the biggest challenges and difficulties facing agricultural companies is the lack of investment in the agricultural sector at 38%, which requires providing easy financing for companies and farmers at 37%, in addition to training for employees and workers in agricultural companies and workers in the agricultural sector at 32%,The study concluded that the automation of agricultural operations is weak due to the failure of the tractor and agricultural machinery market to achieve automation. This is due to the lack of investment in this field due to limited financing, in addition to the low level of training and qualification and other factors.