Bachelor in Advertising and commercial design

faculty of Fine Arts - Department of Fine and Applied arts

Description

The program aims to prepare cadres capable of creating and implementing advertising designs, designing advertising for private and public projects, the ability to create original logos, and the ability to use professional programs for designing Graphic, and the student studies in this specialization 8 semesters, including two semesters, the student studies general courses and begins studying specialization courses in the third semester, and the student must pass the number of units prescribed to obtain a bachelor's degree in advertising design.

Objectives

  • Graduating students who are able to create original designs and logos.
  •  Developing the creative abilities of the design creator
  • Employing advertising means to consolidate artistic and aesthetic values 
  • Developing the fields of creativity and scientific research in the field of advertising and marketing.

Outcomes

  • ·        After obtaining a bachelor's degree in advertising design, the student can:
  • ·         Ability to design logos, posters, leaflets, covers, books, newspapers and magazines
  • ·        Using design software (photoshop-illustrator-InDesign)
  • ·         The ability to implement the requirements and needs of the labor market in the field of advertising as a graphic designer 
  •       Mastering the skills of decorative designs of all kinds (geometric, botanical, animal and composite) 

Certificate Rewarded

Bachelor's degree in Advertising and commercial design

Entry Reuirements

  • The student must have obtained a high school diploma with a rate of no less than (65%), sixty-five percent of the total marks in all departments, provided that the prescribed entrance exams are taken.
  • To be able to pursue studies in his desired major.
  • Foreign students are accepted at their own expense in accordance with the provisions of the study and examination regulations, and that the applicant fulfills other admission requirements, and the student must pass the entrance examination.

Study Plan

The Bachelor in Advertising and commercial design prepares students to qualify for Bachelor in Advertising and commercial design. The student studies several subjects which have been carefully chosen in this major to cover its different aspects.

It comprises 8 Semesters of study, in which the student will study a total of 126 units, which include 10 units of general subjects, and 112 major units, 3 of elective units. In addition to a final project in the student's major.

Study plan for this program is shown below:

1st Semester

Code Title Credits Course Type Prerequisite
AFA122 free drawing 02 General +

The course deals with the principles of engineering drawing, its tools and terminology, engineering operations, vertical projection, deduction of projections, choosing suitable projections for design drawings, proportionality between shapes, equality in measurement and size between a group of objects (isometric). Projective representation of objects, methods of preparing drawings for interior design projects and understanding what is known from them.How to deal and apply these engineering processes, vertical projection, deduce the projections with all the plans used in the interior design and the determinants of the interior architecture of projections, facades and sectors and show them correctly and clearlyWhich gives luster in all lines and colors on the architectural and interior plans.

GS121 02 University requirement +

GS123 E 02 University requirement +

GS122 02 General +

AFA 123 The foundations of design 02 General +

AFA 131 Engineering drawing 02 General +

The course deals with the principles of engineering drawing, its tools and terminology, engineering operations, vertical projection, deduction of projections, choosing suitable projections for design drawings, proportionality between shapes, equality in measurement and size between a group of objects (isometric). Projective representation of objects, methods of preparing drawings for interior design projects and understanding what is known from them.How to deal and apply these engineering processes, vertical projection, deduce the projections with all the plans used in the interior design and the determinants of the interior architecture of projections, facades and sectors and show them correctly and clearlyWhich gives luster in all lines and colors on the architectural and interior plans.

2nd Semester

Code Title Credits Course Type Prerequisite
AFA229 general photography 02 General +

The course deals with the principles of engineering drawing, its tools and terminology, engineering operations, vertical projection, deduction of projections, choosing suitable projections for design drawings, proportionality between shapes, equality in measurement and size between a group of objects (isometric). Projective representation of objects, methods of preparing drawings for interior design projects and understanding what is known from them.How to deal and apply these engineering processes, vertical projection, deduce the projections with all the plans used in the interior design and the determinants of the interior architecture of projections, facades and sectors and show them correctly and clearlyWhich gives luster in all lines and colors on the architectural and interior plans.

GS 224 A 02 University requirement +

GS225 02 General +

AFA 224 02 not defined +

The course deals with the principles of engineering drawing, its tools and terminology, engineering operations, vertical projection, deduction of projections, choosing suitable projections for design drawings, proportionality between shapes, equality in measurement and size between a group of objects (isometric). Projective representation of objects, methods of preparing drawings for interior design projects and understanding what is known from them.How to deal and apply these engineering processes, vertical projection, deduce the projections with all the plans used in the interior design and the determinants of the interior architecture of projections, facades and sectors and show them correctly and clearlyWhich gives luster in all lines and colors on the architectural and interior plans.

3rd Semester

Code Title Credits Course Type Prerequisite
ِAD217 Technical of Material 02 Compulsory +

AD 218 color technology 02 Compulsory +

AD202 03 Compulsory AD201 +

4th Semester

Code Title Credits Course Type Prerequisite
AD205 02 Compulsory AD204 +

AD204 03 Compulsory +

AD201 Geometric Ornament 03 Compulsory +

AFA323 History of medieval art 02 General AFA227 +

This course is considered one of the general academic courses that the student should study within the study plan of the art education program, and it is part of the courses that cover the historical stages of the development of the arts. Through this course, the student will be able to understand the technical terms related to this course, and the student will be able to distinguish between the arts of this era and other eras in the field of arts and architecture. Influential economic studies in the eras that followed the Middle Ages, such as the Gothic period, and the Romanesque arts, with a study of all types of arts and the architecture of palaces, buildings, and churches built in that historical period.

5th Semester

Code Title Credits Course Type Prerequisite
AFA 320 02 University requirement +

AFA 226 Art Terms 02 General +

AD227 Free Drawing specialty 02 Compulsory +

AD 315 Posters l 03 Compulsory +

6th Semester

Code Title Credits Course Type Prerequisite
AFA324 ART history in the Renaissance 02 General +

The course aims to enable the student to know what is related to each historical stage

AD303 02 Compulsory AD202 +

7th Semester

Code Title Credits Course Type Prerequisite
AFA 425 Modern Art History 02 General +

8th Semester

Code Title Credits Course Type Prerequisite
CLA 498 03 General +

AD499 04 Compulsory +