Abstract
Numerous sectors, including science, business, social sciences, humanities, and finance, heavily rely on data-driven methodologies. Organizations place a high priority on extracting pertinent insights and patterns from massive datasets produced by sensor data, financial transactions, and human behavior. Big data is the term for large, intricate databases that are too big for standard techniques to manage. Through the application of big data analytics technology, these databases may yield insightful information that improves decision-making and fosters innovation and operational efficiency. It is essential to compare technologies like as Hadoop, Spark, and Flink to ascertain which one best suit certain data characteristics and processing needs. A thorough comparison of big data analytics technologies is included in this paper. It showcases the most recent developments in big data analytics, such as cloud-based solutions, machine learning integration, real-time processing, and the capacity to handle a wider range of data types. To fully utilize their data, businesses must comprehend these technologies and how they are developing. Additionally, this paper offers suggestions to consider when selecting the most effective big data analytics tools.