ملخص
Abstract This study aims to analyze the impact of digital banking service quality on the behavioral intention to adopt the "Masrafi Plus" application at the Republic Bank, with a focus on key dimensions: ease of use, perceived usefulness, security and privacy, and reliability. The study employed a descriptive-analytical approach, and data were collected from a stratified random sample of 300 application users. The data were analyzed using descriptive statistics, Pearson correlation, and stepwise regression. The results indicated that the quality of digital services plays a crucial role in enhancing customer satisfaction and increasing the adoption of banking applications. This study contributes by providing practical recommendations for improving application design and strengthening customer loyalty and trust in digital banking services.