Abstract
Metaphors play a crucial role in architectural design, as they greatly influence the idea and overall direction of the design, giving it a unique personality and character. Metaphors in architectural design involve the use of elements, symbols, and other visual cues to convey specific ideas or emotions in the design. They impact the design concept by enhancing the message, identity, and overall concept of the building, expressing the intended expression, and imparting character and personality to the architectural project. Metaphors in architectural design can be visual or symbolic, appearing the form of specific architectural details, spatial In organization, or the use of materials and colors. Architecture has its own creativity, and on the other hand, the architectural product can be a result of the intertwining of the architect's personality, skills, culture, teaching style, as well as the experiences associated with the design process, materials, and the human conditions surrounding the design process. Ultimately, the outcome is a new and innovative form. The research problem revolves around the following question: When do the ideas included in the architectural product become creative? In other words, when is the architectural product considered creative? Thetheoretical aspect of the research provides information about creativity in general, in addition to another axis that addresses architectural design, the design process, its concept, axes, and outcomes. Finally, the key characteristic was presented to evaluate the architectural outcome and its degree of ascending to the ladder of architectural creativity. keywords: architectural identity, metaphors and architectural design, creativity, homestatic thinking, identity formation, transformation, design process, design concept.