ملخص
Abstract
This study has discussed subject of Relation of Banking Marketing with financial performance of the bank, hence it has become clear that procedure of banking marketing is not performed. (Problem of thesis)So, we treated the said problem through issuance the detailed hereinafter hypothesis:There is relation between the banking marketing and financial performance of the bank.-The first branch hypothesis: indicates extent of practice job of banking marketing.-The second branch hypothesis: indicates extent of efficiency of financial performance of the bank. The study depended on complete survey of place of study (bank of commerce and development, including making random sample from working staff in the said bank. Tools of survey were through using questionnaire, but study depended on method of financial and statistical analysis including analysis of financial ratios such as monetary flow, ratio of profits, ratios of loaning, and this questionnaire subjected to study.The results of study assured necessity of banking marketing for banks in order to increase its competitive capability and possessing means of technology, in addition to contribution of the banking marketing in raising of mechanism of management and technological development through advanced electronic services, and helps in increase of banks profits in order to meet requirements of competition , and resistance in front of huge banks.The study issued some recommendations represented in direction towards operations of banking marketing on consideration pioneer phenomena related to huge banking corporations aiming at raising level of its competitive capability, and improvements in world where the economics blocks prevail , in addition to Necessity of making training courses for working staff in the banks , and updating independent department for marketing in the bank.