Course short description: The course includes identifying the basic concepts of theories of visual communication, schools of graphic design and their functions, providing the student with the foundations and concepts of graphic visual forms through schools of psychology in visual perception, ensuring the student's ease of circulation of knowledge and information and the ability to convert it into data Visual to be employed in the right place, active participation in educating society through image culture.Description of the practical part (Laboratory projects): Understanding the dimensions, defects, and problems of visual messages in terms of the idea, design, implementation technique, and aesthetic components, providing the student with visual identity identification skills for logo and symbol design.
Intended learning outcomes
Knowledge & understanding
That the student acquire the concept of graphic communication theory.
To familiarize the student with the concept of visual perception theory.
Learn about graphic design schools, their most important activities, and their most famous artists.
To be able to understand the functional, aesthetic and cultural aspect in defining the visual identity of the brand's design.
The ability to know the meanings of visual symbols
Learn the English terminology in the field of trademark
That the student acquires sufficient knowledge about the culture of trademarks
Mental skills
The ability to discuss, clarify and define the problem to find solutions to design a brand.
Creative thinking in dealing with the new technology to employ contemporary design methods.
It guarantees the possibility of generating appropriate creative ideas in general.
The ability to compare similarities and differences in defining visual identity between peoples' cultures.
Practical & professional skills
The ability to be able to use the tools and materials used to produce a design in various means of graphic communication.
The student has the ability to link theory with practice.
Practical skills achieved through laboratory activity
The ability to produce an integrated graphic design project
Generic and transferable skills
Contemporary communication and communication ability.
The ability to use modern technology
The ability to conduct individual and group field visits.
Ability to work in a team
The ability to manage time by preparing a schedule
