ECM280 : Electronic Commerce Fundamentals

Department

Department of E-commerce and data analysis

Academic Program

Bachelor in E-commerce and data analysis

Type

Compulsory

Credits

03

Prerequisite

ECM181 ECM181

Overview

The course, Principles of Electronic Commerce, identifies the foundations related to electronic commerce activity and clarifies the requirements of electronic commerce. Analyzes and explains case studies and how to benefit from them. Technology is also used in dealing with electronic commerce programs.

Intended learning outcomes

A. Knowledge and understanding:

• The student knows electronic commerce, its types and forms.
• List the differences between traditional commerce and electronic commerce.
• Explain the requirements of e-commerce.
• That the student determines what is required of the practical case analysis.
• To familiarize the student with how to use and develop e-commerce

B. Mental skills:

•  Explains the relationship between the requirements of electronic commerce and the reasons for success and failure
• To link traditional commerce and electronic commerce
• Analyzes e-commerce components.
• Apply the rules of the e-commerce model.
• Analyze the practical reality of the study case.

 C- Scientific and professional skills:

• Participates in applying the mechanisms of transition to electronic commerce practices in advertising operations.
• Create solutions to the problems facing electronic commerce.
• Create a practical model for the e-commerce strategy.
• The application of the electronic commerce model in any organization
• Deals with technological means and modern technique in dealing with electronic commerce programs.

D- General Skills:

• Manages dialogue and discussion with others
• Criticize and adopt reactions.
• Solve the problems that you face with the work team
• Time management, development.

Teaching and learning methods

• Attending the lectures required for the course.
• Reading and preparing for the course topics from the prescribed references.
• Asking students questions and participating in answering them.

Methods of assessments

1. Midterm exam 20%

2 . oral exam 10%

3 . practical exam 10%

4. Final exam 60%

Subject	number of hours
Internet and e-commerce	3
Types of e-commerce 3	3
Opportunities and benefits of e-commerce	3
Obstacles to the application and spread of e-commerce	3
E-commerce infrastructure	3
Email marketing process	3
Data mining in e-marketing.	3
advertising process	3
Payment and electronic payment systems	3
Risks, threats, insurance and protection of e-commerce	3
E-purchasing site preparation services	6
Operation and management of the website	6

Computer Fundamentals (ECM181)
Electronic Commerce Fundamentals (ECM280)
Databases (ECM282)
systems analysis and design 1 (ECM286)
Data Analysis1 (ECM380)