The course introduces modern management techniques that are used for the marketing, selling, and distribution of goods and services through the Internet. Topics include: E-business Strategy, Business Models in the new world, Cyber-services, E-business relationships, E-business technology, E-Marketing and e-payment, Antecedents and barriers to e-commerce, Business Process Management, Case studies with LAB work.
Intended learning outcomes
Knowledge &understand
Identify the concept of e-commerce and it has evolved into second wave og growth
Understanding of revenue models and revenue strategies when selling on the web and how to communicate effectively with customers on the web
Explain the basic e-commerce software and its uses for different business types
Understanding of Online security issues , security for client computers, security for the communication channels between computers and security for server computers
Explain the main functions of on-line payment system
Using internet technologies and banking industry
mental skills
Develop and implement e-business strategies and e-commerce projects at the enterprise.
Design, develop and administer websites as well as e-commerce platforms.
Exploit and apply novel technology applications in e-commerce.
Apply digital marketing tools to promote business products, services and brands.
Solve problems arising in e-commerce, including issues in e-commerce such as electronic transaction, electronic payment, confidentiality and security of information in e-commerce activities.
Measure and evaluate the effectiveness of all e-commerce activities at the enterprise.
Practical & professional skills
Design and implement e-commerce website
Applying electronic payment and online banking techniques to the e-commerce website
