AD205 :

Department

Department of Fine and Applied arts

Academic Program

Bachelor in Advertising and commercial design

Type

Compulsory

Credits

02

Prerequisite

Intended learning outcomes

Knowledge & understanding

Know the weights of writing the press copy line in the correct proportions
The ability to distinguish between two lines of transcription and press transcription
The ability to use character recruitment with the image
Understanding the relationship between both the letter and the word with the image and their relationship to the design

Mental skills

The student's ability to link between the press copy line and the design function
The student's ability to write the written text aesthetically
To make the student aware of the relationship between the design letter and the image
The student's realization of the value of the Arabic letter in terms of the ability to design

Practical & professional skills

That the student discovers the artistic and aesthetic values of the press copy line
That the student devise new methods for the Arabic letter and employ it with the image
The student should master the use of the appropriate letter to serve the design, whether it is based on a letter or an image

Generic and transferable skills

The ability to participate in group work
Communication skill with colleagues and team members
Work as a team to solve problems
Use appropriate techniques that serve the artwork

Teaching and learning methods

Lectures
Activities and duties
practical training
Application discussion

free drawing (AFA122)
(GS122)
The foundations of design (AFA 123)
Engineering drawing (AFA 131)
general photography (AFA229)
(AFA 224)
Technical of Material (ِAD217)
color technology (AD 218)
(AD202)
(AD205)
(AD204)
Geometric Ornament (AD201)
History of medieval art (AFA323)
Art Terms (AFA 226)
Free Drawing specialty (AD227)
Posters l (AD 315)
ART history in the Renaissance (AFA324)
(AD303)
Modern Art History (AFA 425)