This course introduces students to the basics of Mobile Commerce. Topics include: introduction Mobile Commerce (Infrastructure of M–Commerce ; Types of M–Commerce Services ; Technologies of Wireless Business ; Benefits and Limitations, Support, Mobile Marketing and Advertisement; Non – Internet Applications in M–Commerce ; Wireless/Wired Commerce Comparisons); Mobile Commerce: Technology ( A Framework for the study of M–Commerce; NTT Docomo’s I – Mode ; Wireless Devices for M–Commerce; Towards a Classification Framework for Mobile Location Based Services ; Wireless Personal and Local Area Networks ; The Impact of Technology Advances on Strategy Formulation in Mobile Communications Networks); Mobile Commerce: Theory and Practices (The Ecology of M–Commerce; The Wireless Application Protocol ;Mobile Business Services ; Mobile Portal ; Factors Influencing the Adoption of Mobile Gaming Services ; Mobile Data Technologies and Small Business Adoption and Diffusion ; M–Commerce in the Automotive Industry ; Location – Based Services: Criteria for Adoption and Solution Deployment ; The Role of Mobile Advertising in Building a Brand ; M–Commerce Business Models); Business – To – Business Mobile E-Commerce ( Enterprise Enablement ; Email and Messaging ; Field Force Automation (Insurance, Real Estate, Maintenance, Healthcare) ; Field Sales Support (Content Access, Inventory) ; Asset Tracking and Maintenance/Management ; Remote IT Support ; Customer Retention (B2C Services, Financial, Special Deals) ; Warehouse Automation ; Security.
Intended learning outcomes
Knowledge &understand
Be familiarize with the basic concepts and terminology of mobile commerce.
Explain the stages of business in mobile trade
mention the benefits of mobile e-commerce to society
mental skills
Distinguish between e-business and mobile commerce.
Compares the infrastructure of electronic payment systems
Suggest the means of electronic protection that provide protection for users' data.
Practical & professional skills
Use one of the development environments to build mobile commerce applications.
Distinguish between business stages in electronic commerce and mobile commerce.
Performs a set of tests to detect potential security vulnerabilities.
General and transferable skills
The student should be able to use various mobile devices in the field of commerce.
The student should be able to research, study, diagnose problems and identify solutions.
The student should be able to communicate with others and work in different teams.
Teaching and learning methods
Lectures
Tutorials
Problem-based learning
Mini-projects
Methods of assessments
Midterm Exam = 30
Assignments = 10
Mini-project = 10
Final Exam = 50
Course contents
introduction Mobile Commerce
Infrastructure of M–Commerce ; Types of M–Commerce Services ; Technologies of Wireless Business
Mobile Commerce: Technology
Classification Framework for Mobile Location Based Services
Mobile Business Services ; Mobile Portal ;
Mobile Data Technologies and Small Business Adoption and Diffusion
Location – Based Services
M–Commerce Business Models
Business – To – Business Mobile E-Commerce
Field Force Automation (Insurance, Real Estate, Maintenance, Healthcare)