أز 4203 : Agricultural Marketin

Department

Department of Agricultural Economy

Academic Program

Master in Agriculture Economic

Type

Compulsory

Credits

03

Prerequisite

Overview

The agricultural marketing course explains the concept and importance of agricultural marketing and its role in the agricultural development process, the areas facing agricultural marketing, its objectives, and the marketing problems facing the farmer, and also studies the economic benefits of agricultural marketing through the study of research methods and the study of agricultural marketing, which includes the commodity approach that is concerned with studying demand and supply, characteristics of agricultural products and price fluctuations. And the functional approach related to the functions and marketing services that are performed on agricultural commodities, as well as the institutional approach concerned with the study of agricultural marketing channels and intermediaries working in agricultural markets, as well as the study of marketing margins and differences and their impact on the efficiency of the agricultural marketing system, and the intervention of the state through agricultural marketing policies to achieve the economic and social objectives of agricultural marketing., In addition to an applied study on the markets of some agricultural commodities in Libya.

Intended learning outcomes

With the success of the student in the course will be able to:

- Knowledge & understand

1. Identify the basic meanings of agricultural marketing, the economic benefits gained by agricultural marketing, the prices of agricultural products, market structure, marketing margin, and marketing efficiency

2. Describes the basic concepts of agricultural marketing

3. He has the ability to explain how pricing and output are in different markets

4. Describe the different approaches to solving agricultural marketing problems

5. Learn about the different ways to measure marketing margins, and learn the different ways to measure marketing efficiency

- Mental skills:

1. Discusses the importance of agricultural marketing and the economic benefits of marketing

2. To be certain that the study of agricultural marketing requires a good understanding and analysis of the prices of agricultural products.

3. Identifies the types of functions and marketing services, and the channels of agricultural marketing

4. Employs mathematical analysis and graphical analysis in the study, analysis, and understanding of some aspects of agricultural commodity markets

5.Proposes solutions to problems facing agricultural marketing

- Practical & professional skills:

1. Distinguish between what he studied and the reality of agricultural marketing

2. Diagnose agricultural marketing problems

3. Provides advice to those who request it in the field of agricultural marketing

4. Uses his knowledge of agricultural marketing when working in agricultural marketing

5. The student designs a research proposal in the field of agricultural marketing

- Generic and transferable skills

1. Commitment to professional ethics and work with different fields

2. Time commitment

3. Dealing with the computer in the topics and information acquired

4. Works in a team using knowledge gained from other courses

5. Participate in research teams and write scientific reports on agricultural marketing topics

Teaching and learning methods

  • Lectures
  • Presentations
  • Assignments

Methods of assessments

percentage

Assessment date (week)

Assessment methods

number

20 %

After the fifth week of the study

First midterm exam

1.

20 %

After the tenth week of the study

Second midterm exam

2.

10%

After the twelfth week of study

Practical exam

3

50%

After the twelfth week of the study

Final exam

4

100%

Total