The course includes several topics that explain the foundations of public relations and related concepts, the most important goals and foundations of public relations and its functions, the elements of success in managing public relations in business organizations and the important role it plays in shaping and managing public opinion. The course also explains public relations research and recent trends in public relations management. And the formation of a mental image and a good reputation for business organizations and how to manage the relationship with customers as one of the important directions in the management of public relations.
Intended learning outcomes
The course aims to provide the student with:Knowledge of the concept and importance of public relations and related concepts.Knowledge of public relations objectives, principles and functions.- Knowledge of the public relations audience and the mechanisms of communication and dealing with it.- The skills of identifying public relations and their relationship to public opinion.- Recognizing the role of public relations in managing challenges
Teaching and learning methods
Scientific lecturesMultimedia and/or interactive presentationsSoftware applications / or programmingField visit: projects / construction site / professional officesPanel discussions
