PR309 : Print design II

Department

Department of Public Relations and Advertising

Academic Program

Bachelor in Public Relations and Advertising

Type

Compulsory

Credits

Prerequisite

Overview

The course includes a theoretical and practical study of print production, its technical and visual foundations, the importance of image and typography, the implementation and production of publications, the role of the designer in designing, implementing and producing newspapers, magazines, catalogs, books, encyclopedias, and cover design. The focus is on advanced and luxurious artistic treatments through the design and production of a number of publications in an innovative manner.

Intended learning outcomes

In this course, the student is trained in dealing with the InDesign program, and is trained in preparing, designing and producing newspaper pages, designing magazines, preparing brochures, pamphlets, and other publications, in addition to getting acquainted with the programs for designing websites on the computer, and dealing with electronic newspapers on the Internet.

Teaching and learning methods

The course includes conducting a research carried out by the student in studying the graphic works and publications required by a company or institution and the paper and advertising designs that are needed to solve a design problem, which requires conducting survey research about the company or institution and finding out its reality in terms of the graphic designs that it made and its position in relation to competitors . The course emphasizes research and analysis to reach targeted results.

Methods of assessments

Midterm and final exams and field visits

Basics of Ads and its agencies (PR203)
Ceremonies and Protocl (PR202)
basics of PR (PR201)
Design of publications I (PR305)
Secretarial Science (PR204)
Public Relations Programs (PR306)
Print design II (PR309)
PR Writing I (PR308)
Mental image (PR207)
Marketing Communications (PR212)
Public Relations managementt (PR211)
PR Writing II (PR313)
Advertsing Compains (PR320)
Applications in public relations (PR450)