PR320 : Advertsing Compains

Department

Department of Public Relations and Advertising

Academic Program

Bachelor in Public Relations and Advertising

Type

Compulsory

Credits

03

Prerequisite

Overview

The course aims to explain the concept of a public relations campaign and to identify the difference between it and media campaigns by clarifying its types, whether planned campaigns or surprise campaigns. It also helps the student to plan these campaigns, how to organize them, manage them, and then evaluate them.

Intended learning outcomes

After passing the subject or course, the student can analyze the factors influencing the issues of different issues. The student explains the mental image of the institution to the internal audience, and the student evaluates the mental image of the institution to its external audience.

Teaching and learning methods

Directing the student to choose an advertising campaign to be implemented and followed up by the professor throughout the campaign period

Methods of assessments

The first test in the eighth weekThe second test in the twelfth weekAttendance and participationThe final test

Basics of Ads and its agencies (PR203)
Ceremonies and Protocl (PR202)
basics of PR (PR201)
Design of publications I (PR305)
Secretarial Science (PR204)
Public Relations Programs (PR306)
Print design II (PR309)
PR Writing I (PR308)
Mental image (PR207)
Marketing Communications (PR212)
Public Relations managementt (PR211)
PR Writing II (PR313)
Advertsing Compains (PR320)
Applications in public relations (PR450)