PR305 : Design of publications I

Department

Department of Public Relations and Advertising

Academic Program

Bachelor in Public Relations and Advertising

Type

Compulsory

Credits

03

Prerequisite

Overview

The course includes a theoretical and practical study of print design, its technical and visual foundations, the importance of image and typography, the implementation and production of publications, the role of the designer in the design, implementation and production of newspapers, magazines, catalogs, books, encyclopedias, and cover design.

Intended learning outcomes

After passing this course, the student can design all publications using the latest design programs

Teaching and learning methods

Education and follow-up on the Adobe InDesign program and the Adobe Illustrator program

Methods of assessments

Assigning the student to design different publications as a homework assignment during the midterm and final exams, in addition to Ali's midterm and final exams

Basics of Ads and its agencies (PR203)
Ceremonies and Protocl (PR202)
basics of PR (PR201)
Design of publications I (PR305)
Secretarial Science (PR204)
Public Relations Programs (PR306)
Print design II (PR309)
PR Writing I (PR308)
Mental image (PR207)
Marketing Communications (PR212)
Public Relations managementt (PR211)
PR Writing II (PR313)
Advertsing Compains (PR320)
Applications in public relations (PR450)