PR203 : Basics of Ads and its agencies

Department

Department of Public Relations and Advertising

Academic Program

Bachelor in Public Relations and Advertising

Type

Compulsory

Credits

03

Prerequisite

Overview

The course includes several topics that explain the concept of advertising and advertising agencies and related concepts, the most important goals and functions of advertising agencies, the elements of success in managing the agency in organizations, modern trends in advertising, and the formation of a mental image and a good reputation for business organizations.

Intended learning outcomes

The student can implement an advertising plan that contributes to the success of any institution

Teaching and learning methods

The course is based on the theoretical side in addition to the practical side, which includes field visits to many advertising agencies to gain knowledge through them.

Methods of assessments

The evaluation is divided for the student into three parts: a theoretical examination, in addition to an assignment through which an advertising plan is prepared, in addition to an oral evaluation.

Each student must implement an integrated advertising plan

Basics of Ads and its agencies (PR203)
Ceremonies and Protocl (PR202)
basics of PR (PR201)
Design of publications I (PR305)
Secretarial Science (PR204)
Public Relations Programs (PR306)
Print design II (PR309)
PR Writing I (PR308)
Mental image (PR207)
Marketing Communications (PR212)
Public Relations managementt (PR211)
PR Writing II (PR313)
Advertsing Compains (PR320)
Applications in public relations (PR450)