This course allows the student to apply the theoretical foundations and rules of writing for public relations to develop, edit and formulate media messages that are used to achieve the goals of various public relations programs and campaigns. In this course, the student learns various forms and patterns of persuasive communication directed to the public relations public | and strategy. These formats include press news releases, radio and television sermons Words, notes and reports - Public Relations announcements (press, television) Editing flyers, pamphlets and posters Editing audio and visual materials - Editing electronic materials Introducing the student to the patterns and forms of media messages used by public relations to communicate and strengthen the relationship with different audiences, and providing the student with the characteristics of different messages and the basis for writing them and how to use them Within the strategy of public relations, public relations research, the rules of writing for public relations on the Internet, how to promote electronic newsletters using new media and how to write media to cover conferences, seminars and exhibitions, research writing for public relations in addition to teaching the student critical analysis to evaluate these messages to serve the objectives Public relations.
