The course includes several topics that explain the concept of public relations and related concepts, the most important goals and functions of public relations, the elements of success in managing public relations in business organizations and the important role it plays in shaping and managing public opinion. The course also explains public relations research and recent trends in public relations management.
Intended learning outcomes
This course makes the student able to understand the nature of public relations and the overlap between its work and the work of other departments and sections, and the extent of the importance of public relations in improving the image of the administrative apparatus in front of the masses, and considering it as the link between the masses and the administrative apparatus.
Teaching and learning methods
- Trying to introduce students to public relations, its objectives, operations, roles and functions. - Explanation of methods of managing and organizing work and research in the Department of Public Relations.- Statement of the basic elements and modern methods of strategic planning in public relations.Clarifying means of communication and evaluating public relations plans
Methods of assessments
First periodic testA second periodic testMidterm test Final test
