The course includes several topics that explain the concept of advertising and advertising agencies and related concepts, the most important goals and functions of advertising agencies, the elements of success in managing the agency in organizations, modern trends in advertising, and the formation of a mental image and a good reputation for business organizations.
Intended learning outcomes
The student can implement an advertising plan that contributes to the success of any institution
Teaching and learning methods
The course is based on the theoretical side in addition to the practical side, which includes field visits to many advertising agencies to gain knowledge through them.
Methods of assessments
The evaluation is divided for the student into three parts: a theoretical examination, in addition to an assignment through which an advertising plan is prepared, in addition to an oral evaluation.
Each student must implement an integrated advertising plan
