Department
Department of Public Relations and AdvertisingAcademic Program
Bachelor in Public Relations and AdvertisingType
CompulsoryCredits
03Prerequisite
Overview
This course aims to develop students’ skills in the field of secretarial and office management, and provide them with the ability to deal with data and information necessary for decision makers, as well as the skills necessary to carry out classification, coding, and preservation of papers and documents, in addition to developing their skills to deal with communications in all its forms, and organizing interviews.
Intended learning outcomes
After skipping the course, the student can organize and classify data and information related to this work, as well as carry out office and administrative tasksTeaching and learning methods
Scientific lectures Multimedia / or interactive presentations Computer software applications / or programming Field visit: projects / construction site / professional offices Panel discussionsMethods of assessments
First periodic testA second periodic testMidterm test Final test
Basics of Ads and its agencies (PR203)
Ceremonies and Protocl (PR202)
basics of PR (PR201)
Design of publications I (PR305)
Secretarial Science (PR204)
Public Relations Programs (PR306)
Print design II (PR309)
PR Writing I (PR308)
Mental image (PR207)
Marketing Communications (PR212)
Public Relations managementt (PR211)
PR Writing II (PR313)
Advertsing Compains (PR320)
Applications in public relations (PR450)
Ceremonies and Protocl (PR202)
basics of PR (PR201)
Design of publications I (PR305)
Secretarial Science (PR204)
Public Relations Programs (PR306)
Print design II (PR309)
PR Writing I (PR308)
Mental image (PR207)
Marketing Communications (PR212)
Public Relations managementt (PR211)
PR Writing II (PR313)
Advertsing Compains (PR320)
Applications in public relations (PR450)