The course includes several topics that explain the concept of the mental image, the concepts associated with it, its most important objectives, the role of the mental image in managing public relations in business organizations, an attempt to improve this image, and the important role that the mental image plays in shaping public opinion.
Intended learning outcomes
Student understanding of the mental image
Teaching and learning methods
Scientific lectures, group work and multimedia / or interactive presentations Positive interaction and participation (from the student)Software applications and/or programming and presentations by studentsField visit: projects / construction site / professional offices and preparation of in-depth research and panel discussions
Methods of assessments
TeamworkPositive interaction and participation (from the student)Presentations by studentsPreparing in-depth research, midterm and final exams
