This course aims to clarify the importance of public relations and the factors of its emergence, and to introduce the student to this concept, its mechanism of action, and its relationship to some other concepts, especially with regard to media and job satisfaction. It also aims to introduce students to how to organize public relations and the organizational structures of its departments, in addition to the methods affecting the job performance of these departments.
Intended learning outcomes
The student takes responsibility for making the decision and the student leads the work groups The student behaves objectively in the work environment. The student manages the crisis that may arise for the organizationThe student acts objectively in employing appropriate public relations strategies to solve the crisis
Teaching and learning methods
Scientific lecturesMultimedia and/or interactive presentationsSoftware applications / or programmingField visit: projects / construction site / professional officesPanel discussions
