Introducing marketing, its concepts and objectives, the concept of marketing management and caring for the customerMarketing diversity, types of markets and their divisionsThe nature and importance of the marketing environmentMarketing mix strategies and their nature- The nature and concept of price and pricingIntegrated marketing communications mix
Intended learning outcomes
Knowledge and understanding of course topicsThe ability to apply the knowledge gained to other situationsThinking: critical/creativeThe ability to analyze and studyProfessional work: practice/ethics
Teaching and learning methods
Scientific lecturesMultimedia and/or interactive presentationsScientific / field experimentsSoftware applications / or programmingField visit: projects / construction site / professional offices
Methods of assessments
Midterm exam, final exam, group and individual assignments for several marketing jobs
