The course aims to explain the concept of a public relations campaign and to identify the difference between it and media campaigns by clarifying its types, whether planned campaigns or surprise campaigns. It also helps the student to plan these campaigns, how to organize them, manage them, and then evaluate them.
Intended learning outcomes
After passing the subject or course, the student can analyze the factors influencing the issues of different issues. The student explains the mental image of the institution to the internal audience, and the student evaluates the mental image of the institution to its external audience.
Teaching and learning methods
Directing the student to choose an advertising campaign to be implemented and followed up by the professor throughout the campaign period
Methods of assessments
The first test in the eighth weekThe second test in the twelfth weekAttendance and participationThe final test
