FIN469 : Banking marketing

Department

Department of Financing and Banking

Academic Program

Bachelor in Finance and banking

Type

Elective

Credits

03

Prerequisite

FIN265

Overview

The study of the course aims to familiarize the student with the concept of banking marketing science and its nature in banking institutions, as well as clarifying the foundations of marketing science and its management in banking institutions, and providing the student with awareness of marketing strategies for banking operations and services.

Intended learning outcomes

1. Knowledge and understanding:

  • Familiarity of the student with marketing policies in banks.
  • The student's knowledge of the importance of banking marketing and its risks.
  • Understanding the foundations necessary for the success of the banking marketing program.
  • The student will be familiar with the standards that have criteria for the governance of banks.

B. Mental skills:

  • Student's understanding of bank marketing concepts.
  • The student's knowledge of the functions of the administrative process of banking marketing.
  • Student's understanding of banking marketing strategies.

C. Scientific and professional skills:

  • That the student uses the skill of evaluating real estate assets and the skill of analyzing the real estate market.
  • That the student understands real estate financing methods, real estate valuation methods, valuation methods, and writing a valuation report.
  • That the student diagnoses the investment climate and analyze real estate investment risks.
  • The student should use feasibility studies for real estate projects and analyze those studies.

D. General skills:

  • Students acquire how to market banking services and products.
  • The student gains knowledge of the quality of banking services.
  • The student participates in teams with his colleagues and practical cases.

Teaching and learning methods

  1. Study lectures.
  2. Case studies and practical applications.
  3. Various exercises on the contents of the course.
  4. Diversity in questions and activating panel discussions to develop comprehension.

Methods of assessments

  1. Midterm exam 20%.
  2. Research paper 10%.
  3. Activity 10%.
  4. Final exam 60%.

Course content

Number of hours

scientific subject

Week

6

Introduction to the science of marketing, its importance and objectives.

1-2

3

Banking services and their marketing characteristics.

3

3

Quality of banking services.

4

3

Marketing environment for banking services.

5

6

Marketing information systems and banking marketing research.

6-7

6

Banking product and pricing of banking services.

8-9

3

Distribution and promotion of banking services.

10

3

Advertising and communications for marketing banking services.

11

3

The concept of banking services and customer service.

12

6

Banking marketing strategies.

13-14

Portfolio theory (FIN361)
Audit and control of banks (FIN465)
Various insurance (FIN464)
Re Insurance (FIN463)
Finance and real estate investment (FIN462)
Contemporary financial issues (FIN460)
Quantitative methods in finance (FIN369)
Takaful insurance (FIN368)
Financial indicators and investment funds (FIN367)
International investment (FIN366)
Financial derivatives (FIN365)
Securities and currencies analysis (FIN364)
Advanced corporate finance (FIN363)
Investment evaluation (FIN362)
Corporate finance (FIN360)
Financial analysis and forecasting (FIN269)
Financial institutions (FIN268)
Banking operations and policies (FIN267)
Financial markets (FIN266)
Islamic financing and investment formulas (FIN265)
Fundamentals of Islamic banking (FIN264)
Insurance basics (FIN263)
Financial policies (FIN466)
International Finance (FIN467)
Financial management (FIN260)
Strategic financial analysis (FIN468)
Banking marketing (FIN469)
Planing peincipals (PLA170)
Financing Principles (FIN160)
Accounting Principles I (ACC 130)
Principles of Accounting II (ACC131)
Investing basics (FIN262)
Banking basics (FIN261)