PLA374 : Tourism planning

Department

Department of Financial planning

Academic Program

Bachelor in Financial Planing

Type

Compulsory

Credits

03

Prerequisite

PLA170

Overview

The course aims to introduce the student to how to assist senior management in formulating and defining marketing objectives, and assisting in the best coordination of marketing efforts, in addition to helping to face emergency conditions, as well as raising the level of performance of marketing activity and Improve control process .

Intended learning outcomes

a. Knowledge and understanding: To familiarize the student with the basic concepts related to marketing. That the student recognize the importance of marketing plans and the extent of their impact on marketing. That the student recognize the importance of external and internal influences affecting marketing activity. How to identify consumers' needs and desires. How to make the best use of marketing materials

B- Mental skills:Identify the most important difficulties that may hinder marketing activity. Predictability and the ability to analyze the internal and external environment affecting the organization and its activities. Develop plans in line with environmental changes. Market analysis and competitive position

C- Scientific and professional skills:Identify and analyze alternative opportunities and highlight strengths and weaknesses. Developing efficiency in performing work

Help identify sources of competitive advantage. Participate in making decisions about plans. Providing advisory services to the organization

D- General Skills:Relationship building and negotiation options in the sale and institutional framework.Exchange ideas in the group and communicate more effectively by preparing and presenting oral reports. Developing skills in order to design effective marketing methods based on understanding consumer psychology. Proven ability to use integrated marketing communications effectively

Teaching and learning methods

1. Attending the lectures required for the course.

2. Reading and preparing for the course topics from the prescribed references.

3. Asking students questions and participating in answering them.

4. Participatory education through which students are divided into groups and asked to do certain tasks.

5. Learning by inquiry.

Methods of assessments

Midterm Exam 20%

Oral Exam 20%

Final Exam 60%

Hours	Scientific subject	The week
3	Introduction to marketing planning	1
3	Concept-Importance-Objectives-	2
3	Stages of preparing marketing plans	3
3	The most important difficulties facing marketing planning	4
3	Entities responsible for marketing planning	5
3	Types of marketing planning	6
6	areas of marketing planning	7,8
6	pricing. Its importance and implications	910,
3	Marketing Communications	11
3	Marketing mix management	12

Principles of Accounting II (ACC131)
(ECO110)
Accounting Principles I (ACC 130)
(ES142)
Financing Principles (FIN160)
Principles of Statistics 1 (ST140)
Political Science (POL150)
Planing peincipals (PLA170)
Principles of Statistics 2 (ST141)
Manegerial Planing (PLA271)
operational planning (PLA 370)
Public money planning (PLA 373)
Computer applications in planning (PLA470)
Human resource planning (PLA371)
Tourism planning (PLA374)
Indicators of economic development (PLA376)
Project planning (PLA 372)
Financial analysis (PLA 277)
Investment planning and evaluation (PLA276)
Financial Planing (PLA278)
Planning of production operations (PLA472)
Quantitative planning (PLA272)
Marketing Planing (PLA279)
Strategic Planning 1 (PLA274)
Industrial project planning (PLA379)
Financial policies and budget preparation (PLA 375)
Strategic Planning 2 (PLA275)
National Accounts (PLA572)
Building planning models (PLA273)
Cost-benefit analysis (PLA377)
Agricultural project planning (PLA476)
Regional planning (PLA473)