Knowledge and understanding: To familiarize the student with the basic concepts related to marketing To recognize the importance of marketing plans and the extent of their impact on marketing, the importance of external and internal influences affecting marketing activity. How to identify the needs and desires of consumers and the best use of marketing materials.
Mental skills: Identify the most important difficulties that can hinder marketing activity Predictability, The ability to analyze the internal and external environment affecting the organization and its activities Develop plans in line with changes in the environment Market analysis and competitive position.
Scientific and professional skills: identify and analyze alternative opportunities and highlight strengths and weaknesses Develop efficiency in work performance> In addition, the Assistant in identifying sources of competitive advantage Participate in decision-making related to plans, Therefore, Providing advisory services to the organization.
General skills: relationship building, negotiation options in the sale, and the institutional framework.In addition to Exchange ideas in the group and communicate more effectively by preparing and presenting oral reports. Developing skills to design effective marketing methods based on an understanding of consumer psychology. Demonstrate the ability to use integrated marketing communications effectively.
