a. Knowledge
and understanding: To familiarize the student with the basic
concepts related to marketing. That the student recognize the importance of
marketing plans and the extent of their impact on marketing. That the student
recognize the importance of external and internal influences affecting
marketing activity. How to identify consumers' needs and desires. How to make
the best use of marketing materials
B- Mental
skills:Identify the most important difficulties
that may hinder marketing activity. Predictability and the ability to analyze
the internal and external environment affecting the organization and its
activities. Develop plans in line with environmental changes. Market analysis
and competitive position
C-
Scientific and professional skills:Identify and analyze alternative
opportunities and highlight strengths and weaknesses. Developing efficiency in
performing work
Help
identify sources of competitive advantage. Participate in making decisions
about plans. Providing advisory services to the organization
D- General
Skills:Relationship building and negotiation
options in the sale and institutional framework.Exchange ideas in the group and communicate more effectively by
preparing and presenting oral reports. Developing skills in order to design effective marketing methods based
on understanding consumer psychology. Proven ability to use integrated marketing communications effectively
1. Attending
the lectures required for the course.
2. Reading
and preparing for the course topics from the prescribed references.
3. Asking
students questions and participating in answering them.
4. Participatory
education through which students are divided into groups and asked to do
certain tasks.
5. Learning
by inquiry.
