HE1122 : FASHION MARKETING

Department

Department of Home Economics

Academic Program

Bachelor in Home Economics

Type

Elective

Credits

02

Prerequisite

أ.م 2412

Overview

This course includes an introduction to the concept of marketing, its types, and future sales planning Learn about the elements of clothing marketing, the components of the industrial project, the importance of the ready-made garment industry, distribution facilities and their types, marketing strategy, pricing, and promotion. Developing appropriate solutions to commercial problems and developing a better plan for ways to increase marketing and increase capital

Intended learning outcomes

If the student successfully completes the course, he will be able to recognize the concept of marketing and its types, realize the importance of creativity in finding innovative solutions to the problem, develop the product presentation programs, and design the best marketing plans for the success of marketing and capital increase.

Teaching and learning methods

Lectures Panel discussions and dialogue

Methods of assessments

The first midterm written is written25% The second midterm written has been written 25% final written exam 50%