ART406E :

Department

Department of

Academic Program

Bachelor in Art Education

Type

Elective

Credits

03

Prerequisite

ART307

Overview

Advertising Design 2 works to achieve an aesthetic product related to the basic idea of design based on a design system of structural relationships to come up with an aesthetic design achievement resulting from the realization of a design idea in its three dimensions artistic ability, artistic taste and aesthetic perception. This is done only within the sense of design freedom based on the artistic culture accumulated in the thought of the designer student who gained his artistic culture through the initial learning of the foundations and rules of advertising design.

Description of the practical part (laboratory projects): Studies and technical layouts of the design structure of the advertisement consist of a number of structural units, such as the main title and subtitle, color and image according to their sizes, and the existence of multiple space fields to obtain various formal structures in their expressive and aesthetic dimensions, in addition to urging the student to achieve a measure of expressive and aesthetic performance that is based on the basics of design Advertising to show an influential design structure that achieves a coherent formal structure through artistic relationships.

Intended learning outcomes

1The student knows the concept of graphic advertising design is recognized more comprehensively

2The student expresses innovative designs using one of the methods of graphic advertising design more professionally, using the computer in the design of logos and advertisements

3he draws an initial sketch of a logo is drawn for the Department of Art Education or Fine Arts using a computer

4 he Writes down the stages the design goes through to get the desired image

Teaching and learning methods

1.Lectures

2.presentations of slides and images by computer

3.Presentation of students' work for previous classes

Methods of assessments

Date of assessment (week) Percentage Observations

First exam in the fifth week 20%

2 Second examination 10th week 20%

3 Final examination week 15 60%

Total 100marks 100%

Exercise	Lecture	Number of hours	The scientific topic	Week
2	2	4	Introducing the concept of advertising design clarifying the methods, methods and tools used in the preparation and implementation of advertising designs during the semester	1
6	2	8	Make training sketches and preliminary designs for the logo of the Department of Technical Education	2-3
2	2	4	Introducing the student to the basics of computer design and trying to implement the design by Photoshop program	4
First midterm exam
6	2	8	Designing an advertising poster and try to implement it by Photoshop	6-7
6	2	8	Training applications for computer advertising designs	8-9
Second midterm exam
10	6	16	Designing a logo for a folk art festival and try to implement it by Photoshop	11-12-13-14
Final exam
		56	Total

place of presence	The author	Copy	Publisher	Title of references
Cairo, Egypt	Ismail Shawki	* Reissued for technical reasons	The Arab Renaissance House	Design elements and foundations
Cairo, Egypt	Beautiful detector	* Reissued for technical reasons	House of the Vanguard	The Art of creation
		* Reissued for technical	Social media sites interested in graphic design	Website

Enginerning drawing (301ART)
(ART103)
Artistic Anatomy (ART106)
Natural and industrial wood (ART105)
porcelain col (ART104)
Principles of desin 01 (ART102)
Free drawing (ART101)
(ART100)
Fundamentals of Education (EPSY101)
General Psychology (EPSY 100)
General Teaching Methods (EPSY 201)
Arabic language 1 (AR103)
(ART200)
sculpture (ART201)
Free drawing (ART202)
Developmental Psychology (EPSY 203)
(ART304)
(ART300)
porcelain col 02 (ART208E)
Educational Psychology (EPSY 200)
(ART204)
(ART402)
(ART403)
(ART305)
Artistic work 01 (ART205)
(ART203)
Arabic language 2 (AR104)
Design and Decortation 2 (ART206)
watery phtographing (ART303)
Measurements and Evaluation (EPSY 302)
(ARE407E)
Arabic language 3 (AR105)
Artistic work 02 (ART400)
Research Methods (EPSY301)
Teaching learning Aids (EPSY 303)
Quranic Studies 1 (AR101)
Psychological Health (EPSY 401)
General English1 (EN100)
computer 1 (CS100)
metal working (AR209E)
(ART307)
science of beauty and crititism (ART302)
Principles of statistics (ST100)
Computer drawing (ART408E)
(ART404)
Computer 2 (CS101)
General English2 (EN101)
Quranic studies2 (AR102)
Arabic language 4 (AR106)
methods of Teaching Art (ART306)
(ART308E)
(ART309E)
Teaching Applications (ART310)
(ART406E)
Gtaduation project (ART405)
Teaching Practice (EPSY 402)