ART307 :

Department

Department of

Academic Program

Bachelor in Art Education

Type

Compulsory

Credits

03

Prerequisite

Overview

The image and advertising drawings are one of the basic communication symbols on which the designer relies in the design of the advertising message, and the visual elements and design bases in providing meanings and ideas not expressed by words, and the advertising fees contribute to the success of the advertisement, It has an aesthetic reality and visual efficiency that contributes to the delivery of the designed message or idea to the artistic taste, and plays an important role in attracting attention to the completed design with its attractiveness of the movement.

Description of the practical part (laboratory projects): The student is acquainted with the basic aspects of the design process, in terms of the types of design, elements, features and components to start in the implementation process and the technical composition of the chosen subject, through the work of preliminary studies for some advertising topics, after identifying some advertising designs from magazines and catalogs announced about advertising designs. Training on the design of an advertising topic according to the student's desire and his own vision to support and inspire the spirit of trust and work for him and to open the door of dialog and discussion in the implemented topic, in addition to the work of a set of sketches and crochets related to advertising design, in which the student depends on the foundations and elements of design, In addition to making selected advertising designs during the semester, the design elements are collected and arranged in a balanced manner, and then the coloring of shapes and designs using watercolors, ink pens and chryolk colors.

Intended learning outcomes

1bThe student should familiarize himself with the concept of graphic advertising design

2 Expresses innovative designs using in its expression one of the methods of graphic advertising design such as poster and logo or folded

3 The student should draw preliminary sketches of his advertising designs and choose from them what suits his presentation to advertise the product to be promoted or the exhibition to be promoted

4 Describes the stages that advertising design goes through to reach the final stage

Teaching and learning methods

1. Lectures

2. View slides and images by computer

3. Presentation of students' work for previous classes

4. Discussion and dialog

Methods of assessments

First half of the fifth week 20%

2 Second Semester examination 10th week 20%

3 15th Final Exam 60%

Total Marks 100%

Exercise	Lecture	Number of hours		The scientific topic	Week
2	2	4		Introducing the concept of advertising design clarifying the methods, methods and tools used in the preparation and implementation of advertising designs during the semester	1
2	2	4		Make training sketches and preliminary designs for a book cover	2
2	2	8		Design a logo for the College of Education – or a travel and tourism company	3-4
First midterm exam					5
4	4	8		Design a promotional poster for any international brand	6_7
4	4	8		Design a children's magazine cover	8_9
Second midterm exam					10
4	4	8		Design a sports or news newspaper	11_12
2	2	4		Presentation and evaluation of the work carried out during the course of the evaluation	13
2	2	4		A poster design for folk art or a logo for a folk art festival	14
Final exam					15
56			Total

place of presence	The author	Copy	Publisher	Title of references
Cairo, Egypt	Ismail Shawki	* Reissued for technical reasons	The Arab Renaissance House	Design elements and foundations
Cairo, Egypt	Beautiful detector	* Reissued for technical reasons	House of the Vanguard	The Art of creation
Cairo, Egypt	Twenty blessings	* Reissued for technical reasons	The Arab Renaissance Library	Principles in Art and Architecture

Enginerning drawing (301ART)
(ART103)
Artistic Anatomy (ART106)
Natural and industrial wood (ART105)
porcelain col (ART104)
Principles of desin 01 (ART102)
Free drawing (ART101)
(ART100)
Fundamentals of Education (EPSY101)
General Psychology (EPSY 100)
General Teaching Methods (EPSY 201)
Arabic language 1 (AR103)
(ART200)
sculpture (ART201)
Free drawing (ART202)
Developmental Psychology (EPSY 203)
(ART304)
(ART300)
porcelain col 02 (ART208E)
Educational Psychology (EPSY 200)
(ART204)
(ART402)
(ART403)
(ART305)
Artistic work 01 (ART205)
(ART203)
Arabic language 2 (AR104)
Design and Decortation 2 (ART206)
watery phtographing (ART303)
Measurements and Evaluation (EPSY 302)
(ARE407E)
Arabic language 3 (AR105)
Artistic work 02 (ART400)
Research Methods (EPSY301)
Teaching learning Aids (EPSY 303)
Quranic Studies 1 (AR101)
Psychological Health (EPSY 401)
General English1 (EN100)
computer 1 (CS100)
metal working (AR209E)
(ART307)
science of beauty and crititism (ART302)
Principles of statistics (ST100)
Computer drawing (ART408E)
(ART404)
Computer 2 (CS101)
General English2 (EN101)
Quranic studies2 (AR102)
Arabic language 4 (AR106)
methods of Teaching Art (ART306)
(ART308E)
(ART309E)
Teaching Applications (ART310)
(ART406E)
Gtaduation project (ART405)
Teaching Practice (EPSY 402)